Grow your med‑spa withclarity,confidenceandsystems.
Consulting, training, and content strategy that turns browsers into bookings—without feeling salesy.
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Services
Tailored support for clinics at any stage.
Practice Growth & Strategic Planning
Build a strong foundation with tailored business plans, memberships, and scalable growth models.
- Business planning for startups & established practices
- Membership & package design for recurring revenue
- Profitability modeling & KPI tracking
- Competitive benchmarking & local market positioning
- Strategic partnerships with physicians, vendors & community leaders
New Account Setup & Launch Support
Seamlessly onboard new devices, vendors, or services with proven 90-day launch strategies.
- Vendor onboarding & contract negotiation
- Launch strategy for new services, memberships & retail
- 90-day roadmaps for strong ROI
- Staff training: positioning, bundling & education
- Campaigns to drive awareness & adoption
Sales Training & Team Development
Transform your team into confident advisors with training that increases conversions—without feeling salesy.
- Customized training for injectors, managers & front desk
- Natural upselling & cross-selling strategies
- Consultation scripting & improved patient flow
- Motivational workshops & hands-on coaching
- Faculty-led training through Aesthetic Sales Hero
Marketing & Patient Acquisition
Attract and retain patients with creative campaigns, social content, and events that deliver measurable ROI.
- Seasonal campaigns & high-converting promotions
- Cause-based campaigns with local charities & missions
- Content calendars, branded templates & Instagram reels
- Lead magnets & education tools
- Event planning: open houses, soft openings & networking
Operational Excellence
Run smarter with SOPs, scheduling, pricing, and wellness integration to maximize efficiency and revenue.
- Efficiency reviews: room utilization, scheduling & staffing
- SOPs for consistency & compliance
- Pricing for memberships, packages & high-demand services
- Second-hand device evaluation & vendor selection
- Wellness program integration (weight mgmt, peptides, NAD+)
Pharmaceutical & Device Expertise
Confidently integrate injectables, devices, and regenerative therapies with expert support.
- Implementation & team training across key products/devices
- Education on positioning & post-procedure protocols
- Bridge aesthetics with wellness & pharmaceutical experience
- Practical tactics for non-injector upselling & add-ons
About Me!
I'm Candace Clay, founder of Candi Aesthetics & Consulting and proud faculty member with Aesthetic Sales Hero. My passion is helping aesthetic practices thrive — not just by increasing revenue, but by elevating the patient experience and creating long-term, sustainable growth.
My career spans more than 20 years in pharmaceutical sales, surgical devices, and aesthetics, with experience at companies like Galderma Aesthetics, Sun Pharma, and Ethicon. I've launched products, built territories, trained teams, and partnered with physicians across specialties — giving me a rare perspective that blends clinical knowledge, sales expertise, and business strategy.
Through my consulting work, I focus on:
- Designing membership programs and revenue models that bring stability and scalability
- Training teams in consultation flow, upselling, and cross-selling in ways that feel natural and patient-centered
- Guiding practices through new account setup and vendor launches, with 90-day roadmaps that deliver quick wins
- Building marketing campaigns and community partnerships that not only grow practices but also make an impact — including collaborations with Thrive Church and Agape International Missions to fight human trafficking
I believe in a hands-on, results-driven approach: giving practices clear strategies, actionable tools, and the confidence to grow in a competitive market.
✨ My goal is simple: to be your trusted partner in building a profitable, patient-focused practice that stands out — and makes a difference.
Results & kind words
Real growth, proven strategies, trusted by clinics nationwide.
Testimonials
“Candace is a true professional and an amazing mentor! She has provided me with the tools and strategies to grow my business and the confidence to move forward in this industry.”
“Working with Candace has been a game changer. Her knowledge of aesthetics and business is unmatched. I’ve seen tangible growth in my clinic thanks to her guidance.”
“Candace genuinely cares about her clients' success. She brings positivity, knowledge, and actionable steps that produce results.”
Case Studies
Clinic growth case study
- Adjusted service lineup to focus on scalable, high-demand offers
- Reworked pricing to increase revenue per visit
- Built stronger sales habits around consults, rebooking, and long-term plans
Credentials
Beauty Boss — Certificate of Completion
Continuing education focused on business, legal, and scientific aspects of the beauty industry.
Ready to grow with clarity?
Book a discovery call to audit your funnel and map your next best moves.